Highlights of 2016 Sharing Seoul Festival – Day 2

Sharing Seoul Festival opened to welcome visitors again on the second day. Just like on the day before, many sharing companies and organizations were showcasing their activities and projects at the booths. Let’s start with Sharing City Zone today, as we were not able to include it in the previous article.




Sharing City Zone allowed visitors to retrace the course of Sharing City Seoul for the past 4 years at a glance. Not only domestic sharing city policies but also overseas trends of sharing economy were covered while topics such as “A day of Mr. Sharing family,” “Sharing in daily life,” and “Public sharing services” were presented as infographics to help make it easy to understand.


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Visitors could read reviews showing how the idea of sharing was being applied to the lives of citizens in practice and suggestions of new ideas. There was also a VR experience section where you could experience a day living in Sharing City Seoul.

One of the differences of the second day’s program is that there were several occasions where citizens were presenting their own sharing practices that they had experienced or initiated.




First, a dance performance arranged as a talent sharing project opened the School Sharing Festival event. Although the group was consisting of teenagers, they presented a great dance performance like professional dancers, receiving a warm response from the audience.


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Now the main program began. As it was an occasion to introduce sharing activities practiced in elementary/middle/high schools in Seoul, a group of students were moderating the day.


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The first speech was “Dream with sharing economy” by representatives from Hanseo elementary school. Hanseo elementary school was located in a remote area and the number of students was decreasing because of the urban redevelopment project in the neighborhood. To tackle the challenge, the school managed to get itself designated as a village affiliated school as well as an innovation school and started to run various sharing economy campaigns and education projects in collaboration with BM so as to regain lost vitality. Students in Hanseo elementary school sometimes participated in a project where they did a role play as a CEO of a sharing economy company; and in another project some of them drew cartoons to express their dreams and discuss with each other. Young students in the lower grades were able to learn about the idea of sharing economy, which would otherwise be hard to understand for young kids like them, by having hands-on experience through board games and room escape games.




The next speaker was a group of students from Hansei Cyber Security High School. You may remember that they were featured in the article about Mapo Sharing Experience Fair. For today’s presentation, three teachers and 18 students from the school shared their experience in developing a software related to sharing: Tool Library. They realized that while there were more than 200 places renting tools for free in Seoul, not many citizens were actually using them and decided to develop a service that offers a list of available rental items at each tool rental places and their rental status real time online, to give people better access to such rental services.




And then a group of students from Hwikyung Girls’ Middle School took the stage. They said they had created a promotional video on sharing economy based on what they had learned from a basic sharing economy class and then even had visited other neighboring middle schools to run a lecture on sharing economy. In addition, as the school is a girls’ school, they had created a “box for shared items” through which students share feminine hygiene products.




A group of Paichai High School students built “School Wiki” where students post information about their school and maintain articles by themselves in an effort to resolve the issue of increasing student transfers due to the lack of available information about the school.


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Sunrin Internet High School students shared a very interesting project called “Bareunmal Keypad.” The developer team from the high school decided to develop the mobile application to raise awareness on the issue of “slangs” we sometimes carelessly use in our daily life. When you enter text that contains a slang on a mobile where the application is installed, the app sends you an alert with various emojis. Also you can even compete with other users by comparing frequency of using slang words or playing battle games. It’s impressive that the app has more than 90,000 downloads since it was launched. Also the team decided to share the knowledge and maintenance skills they had learned in school to the community, as they thought sharing their knowledge about software and hardware with the local community would add more values to the society, even though such knowledge might be a bit boring to the public.


The speaker who received most attention today was the youngest speaker of the day, a second-grade elementary school student from Seorae Elementary School. The young kid did a great job of introducing sharing projects of the school, including Sharing Market, Sharing Bookshelf, Sharing of School Supplies, Toy-sharing in lower-grades, and Sharing Box.


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The audience listened to each presentation very carefully and cast a vote. Are you curious who received the most points?




The top prize went to Sunrin Internet High School team who developed “Bareunmal Keypad” :) Congratulations!




But each and every team did a wonderful job of sharing their great sharing activities today and therefore they each deserved a prize too! :)
Following the School Sharing Festival in the morning, there was a conference on sharing projects in gu districts.


The session was started by Ms. LEE Geum-ja, the oldest speaker of the day. She shared her experience in the “Cross-Generational Empathy under One Roof” program of the Gwangjin-gu district. Given the increasing number of one-person households in Seoul, the project was designed to connect college students and those who just started out their career but had poor social infrastructure and senior citizens who live alone. Ms. Lee said that it had been awkward and uncomfortable at first; but she acknowledged that she had got a lot of warmth and synergy effect in the end while an old lady and young people had lived together and overcome generation gap.




Yongsan-gu’s presentation was about a sharing project happened in real estate agencies. This case was new to Share Hub team too. Real-estate agenices are everywhere throughout all regions, and therefore geographically they are close to the lives of citizens. In addition, those agencies in most cases have computers, printers and copiers. The project team realized that real estate agency is a very appropriate place to start helping citizens practice sharing, espeicllay there are simple tools that can be shared. One of the organizers of the project said they hoped this project could be expanded to other gu districts.




Dobong-gu team shared their experience in a toy-sharing project. They emphasized that it was not just about sharing products, but also about sharing between parents and their kids about what they feel and an opportunity to teach the value of sharing to kids and to develop kids’ social nature.




Yeongdeungpo-gu presented a case about a female Filipino migrant who learned Korean and culture through sharing and finally were able to adapt herself to Korea and found happiness.


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Gwanak-gu and Nowon-gu shared Human Library project that seeks to light a lamp in one’s heart by enabling people to share their life stories, knowledge, experience, and values.




Geumcheon-gu introduced “Jikimmaru” that served as a community reception space. Geumcheon-gu turned an unused, idle space into a space for reading and sports, as well as a cafe sometimes. It was an inspiring experience to see the presentatin on the entire process of recreating an abandoned space into a shared space where neighbors get closer like a family.


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Again in the afternoon, each presentation gets scores from the audience and the first prize went to Ms. LEE Geum-ja!
And everyone who presented their sharing projects received a prize too. Congratulations to everyone!

Whew, too many great projects on the second day of Sharing Seoul Festival too! Especially the second day was a great occasion to learn how sharing had been implemented in a casual and practical way in various fields among citizens in their daily life, beyond just the government or business sectors.




Hope you enjoyed reading about what happened in the two-day 2016 Sharing Seoul Festival. It has been four years since SMG started to make various efforts with the theme of sharing. And this event was a great chance to realize that more and more companies and individuals had been emerging in various areas around sharing as years went by, and to witnessing them getting together to share their activities and projects and to discuss their issues. I hope the trend of sharing spreads even beyond Seoul and penetrates into other regions, resulting in similar festivals blossoming in various cities. Way to go, Sharing City!